Frequently Asked Questions

Ignite Influence is a social media consultancy and custom ROI tracking software company based in Central Pennsylvania. I help small and mid-sized business owners build smarter marketing strategies and track exactly which of those efforts are driving real revenue. I am not an agency that posts content for you. I am the one that tells you what to post and builds the tools to prove it is working.

I work with small and mid-sized business owners who are serious about growing and tired of paying for marketing they cannot measure. My clients come from a range of industries including home services, retail, food and beverage, and professional services. If you run a business and you want a clear line between your marketing and your revenue, I am probably a good fit.

I am based in Central Pennsylvania but I work with businesses locally and nationwide. My consultancy and software are fully remote friendly so your location does not limit what we can do together.

Not in the traditional sense. A typical agency creates and posts content for you and reports on vanity metrics like likes and reach. I am a consultant, which means I build the strategy alongside you and you stay in control of your own posting. I also build custom software that tracks real revenue attribution, which most agencies do not offer at all.

I offer two core services. The first is my Social Media Consultancy, where I build your content strategy, create a monthly content plan and calendar, and review your analytics every month to tell you what is working and what needs to change. The second is my Custom ROI Tracking Software, which is built specifically for your business and tracks every marketing campaign across print, digital, and social directly back to revenue. I also offer both services combined in one bundled package.

It includes a custom content plan and calendar built around your business goals, monthly content ideas and posting guidance, a monthly analytics review with a written report, audience growth recommendations, and ongoing tips and best practices. You stay in control of your own posting. I give you the strategy and the data to make sure what you post actually moves the needle.

It shows you which marketing channels, campaigns, and individual pieces of content are directly responsible for generating sales. It also tracks where on your website potential customers leave without buying so you can fix those weak spots. Additional features include social media scheduling and auto-posting, campaign data storage for review and redeployment, and a business owner and influencer directory to support brand deals.

It is custom built for your business. I look at your specific sales funnel, your channels, and your goals and then build a tracking system tailored to how your business actually works. You will not get a generic dashboard with data that does not make sense for your situation.

You can absolutely pick just one. The consultancy and the software each work great on their own. But if you want the full picture, content strategy backed by hard revenue data, the combined package saves you $100 per month and gives you a unified view of everything.

The Social Media Consultancy is $200 per month. The ROI Tracking Software is $200 per month. The Full Package, which includes both services, is $300 per month, saving you $100 compared to buying them separately. There are no hidden fees and no setup costs beyond what is listed.

No. Everything is month to month. I do not believe in locking clients into contracts. I believe in earning your business every single month by delivering results you can actually see.

Yes, you can cancel at any time with no penalties. I ask for 30 days notice so I can wrap up any active work cleanly and make sure you have everything you need before we part ways.

I do not offer a free trial but I do offer a free 20 minute discovery call where I walk through your current setup, talk through your goals, and give you an honest assessment of where you stand. You will leave that call with real information whether or not you decide to move forward with me.

For the consultancy, most clients start to see clearer data and more consistent content performance within the first 60 days. For the software, you will start seeing attribution data as soon as campaigns are live and tracked. I publish client results in my portfolio after the first two months of tracking to make sure everything I share is verified and accurate.

It shows you which marketing channels, campaigns, and even individual pieces of content are directly responsible for generating sales. It also identifies where on your website potential customers leave without buying so you can fix those weak spots. You will have a clear and complete picture of your marketing ROI across every channel you invest in.

I connect your marketing campaigns directly to sales data so you can see the full journey from first touchpoint to completed purchase. I track which channel a customer came from, what content they interacted with, how they moved through your website, and what ultimately made them convert. That gives you a real dollar return figure for every channel and campaign rather than just engagement numbers.

Yes. In fact competitive industries are often where my approach makes the biggest difference because most businesses in those spaces are still relying on guesswork. When you know exactly what is driving revenue and your competitors do not, that is a significant advantage.

Book a free 20 minute discovery call through my Free Marketing Audit page. I will learn about your business, your current setup, and your goals. From there I will recommend the right package and walk you through exactly what working together looks like.

It is a real conversation, not a sales pitch. I will ask about your business, your current marketing, and what you are trying to achieve. I will share what I think the gaps are and whether I am the right fit to help you close them. You will walk away with honest feedback regardless of whether you decide to work with me.

For the consultancy, I can typically begin within one week of signing on. For the software, the build timeline depends on the complexity of your sales funnel but I will give you a clear timeline during the discovery call so you know exactly what to expect.

Google Analytics is free software — but most businesses have it installed and tracking nothing useful. No conversion data, no connection to ad spend, broken attribution. The setup fee is what turns a free tool into an accurate revenue measurement system that actually tells you what's working.

The monthly retainer is your ongoing access to the Ignite ROI dashboard — campaign attribution across every channel, website drop-off identification, social scheduling, and monthly data reviews. The setup builds the foundation. The software is what you use every month to make smarter decisions about your marketing budget.

At $200/mo you get the full ROI tracking software — every dollar of every campaign tracked and attributed. At $300/mo you also get Social Media Consultancy: a monthly content plan, calendar, audience growth recommendations, and analytics review. That's the complete picture — data and strategy in one place — for $100/mo more.

Absolutely. Foundation is built to be a clean starting point. Upgrading to Accelerate adds the Google Ads integration without rebuilding anything. Most clients upgrade within 60–90 days once the conversion data is live and they want to tie it directly to their ad spend.

Running Facebook ads without a properly configured Pixel means Meta's algorithm has no idea what happens after someone clicks your ad. No conversions tracked, no retargeting, no optimization signal. Even if you have a Pixel installed, most basic setups are missing event tracking and server-side data — which means 20–40% of real conversions go unrecorded and your ad costs stay higher than they should be.

The Conversions API (CAPI) is Meta's server-side tracking solution. It sends conversion data directly from the server to Meta — bypassing ad blockers, Safari's cookie restrictions, and iOS privacy settings that block browser-based tracking. If you're actively spending on Facebook or Instagram ads, CAPI typically recovers 20–40% of conversion events that your browser Pixel alone is missing. More data means better optimization and lower cost per lead.